Skip to content
NFR Live Guide

Cowboy+ NFR 2026: What to Know Before You Subscribe

Cowboy+ is the streaming home of NFR 2026. Here's which plan includes the rodeo, the latest price we could find, devices, and what to check before you pay.

By NFR Live Guide Staff ·

A saddle bronc rider holds on as a bay horse kicks high at the National Finals Rodeo

With a month to go before the first round, it's a good time to sort out how you'll watch. For most fans who don't have the Cowboy Channel on TV, the answer is Cowboy+, the service formerly known as Cowboy Channel+, which took its shorter name in March 2026.

The official word

The official NFR site calls Cowboy+ the exclusive streaming home of the rodeo, with all 10 nights live from December 3 to December 12. It points fans to the annual plan, which also includes on-demand replays and year-round western sports.

The three things to check

The plan. Cowboy+ has said that NFR streaming comes with the annual "Everything We Got" plan and not the monthly plan. The monthly price may look tempting, but it isn't the one you want for this.

The price. The most recent annual price we could find is $119.99, though some listings predate this season. Confirm the amount at checkout, and read the renewal terms.

Your device. Cowboy+ lists apps for Apple, Android, Amazon Fire and Roku devices. Install the app early and test it.

If you live outside the US

We couldn't find an official list of supported countries, so make sure you can sign up before you pay. We've got notes for Canada, Australia, Brazil and the UK.

Read our full NFR live stream guide, or compare it with TV options.

Watch NFR Live